Everyone loves to go to the beach in warm weather. An important accessory for your visit to the beach is your beach towel. Gone are the days when you picked up any random towel and trudged to the beach. In today's increasingly brand-conscious world, designer beach towels are in vogue.

Most top fashion brands have taken out their own line of designer beach towels. These include Tommy Hilfiger, Versace, Polo, Victoria's Secret, Louis Vuitton, Esprit, Laura Ashley, Pierre Cardin, Paul Smith, Gucci and Lacoste.

If you are the creative types, you can create your very own designer beach towels by getting motifs, emblems or personalities printed on them. For example, if you are a sports freak, you could flaunt your loyalty to a particular club by having their logo on your beach towel. For those of you who don't want to get into the rigmarole of customization, you need not worry. There are designer beach towels of all top football clubs like Manchester United, Chelsea, Liverpool and Everton readily available in the market these days.

If we are talking about designer beach towels, the kids certainly can't be ignored! You have many top brands like Disney and Sanrio vying with each other to reach out to the kids. Kids love to have their designer beach towels with their favorite cartoon, television, comic books and movie characters. From Barbie to Hannah Montana, Spiderman to Superman, Hello Kitty and Dora to Mickey Mouse, the range is endless. Teenagers like to sport images of their special movie star or pop artist on their beach towels.

The best thing about designer beach towels is that you can be assured of the premium quality of their fabric and its comfort of use. Many of them are made of Egyptian cotton, soft cotton fabric, lycra or linen. They are available in a range of colors, designs and fabrics. You could opt for single color towels or those with animal, floral, stripes or polka-dotted prints. Since these towels are specially designed for those who want to laze on the beach or at the swimming pool, they are larger in size than the normal bath towels. This is because the beach towels are used not just for drying oneself but also to spread on the chair or the sand as you bask in the sun.

There are two ways of getting these designer beach towels. If you have time on your hand and would like an experiential outing, you can visit the boutiques of these fashion brands and pick up what you like. However, you also have the option of ordering your designer beach towels online. You can go over the online catalogue which lists details on each of the products showcased on the website. This is certainly more convenient as it saves a lot of time and energy. You could also be lucky to get a special discount price if you buy it online. Just be sure to check on the terms and policies of the products. The other thing about online buying of products, including designer beach towels, is that the site should be secure in terms of payments.